most of our books as of right now are normally priced $4.99 and up, this was a good loyalty discount and had pretty much the same effect. But in the end, paid strategies worked even better than free promotion because only people willing to open their wallets bought the books. Free-seekers are different from even 99-cent purchasers, and this new tactic led to better reviews and better reader loyalty and engagement.) You must have rock-solid
