connects with readers, be a human being. That’s it. Once you understand that you need to add selling to the mix, the rest is writing e-mails like you would to a friend. “Hey Joe, you asked what I was up to, so let me tell you about some cool things.” Like that. No magic. If anything, you may need to un-learn some of the crap you’ve heard about e-mail marketing. The best e-mails are personal, funny, engaging, even vulnerable. The best thing you can do in your e-mails is to be honest, especially when you wonder if you shouldn’t be. Level with your readers. Shoot straight. People can smell crap,
...more
