If Ed had only thought about making money on the box set, it’s almost certain that he’d be making less overall … and even that bigger-picture profit isn’t the whole story. While Ed is riding high, he’s gaining readers. His mailing list is growing larger. Ed’s not done with the Breakers series yet, and will surely cash in when the next book comes out and when many more people know who he is, and are already salivating for what’s coming next.