We’re going to talk about newsletters a bit later, but the short version for now is that you should start broadcasting regular e-mail bulletins to the people who join your list. Don’t gather e-mail addresses and wait months to contact your readers. The worst thing you can do with an e-mail list is to let it go stale. You need those people to grow accustomed to hearing from you and opening your e-mail because there are always goodies inside.
