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“What was I put on Earth to do?”
To give future innovators the opportunity to follow their passions. To help individuals and organizations unleash their full potential—and build their own creative confidence.
equate “creative” with “artistic.”
“creative confidence.” And at its foundation is the belief that we are all creative.
creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do. We think this self-assurance, this belief in your creative capacity, lies at the heart of innovation.
In the business world, creativity manifests itself as innovation.
creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.
unlocking creative potential as key to economic growth.
the real value of creativity doesn’t emerge until you are brave enough to act on those ideas. That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.
our belief systems affect our actions, goals, and perception.
Creative confidence is a way of seeing that potential and your place in the world more clearly, unclouded by anxiety and doubt.
In our experience, approaching challenges from a human perspective can yield some of the richest opportunities for change.
The first has to do with technical factors, or feasibility.
The second key element is economic viability, or what we sometimes refer to as business factors.
The third element involves people, and is sometimes referred to as human factors. It’s about deeply understanding human needs.
getting at people’s motivations and core beliefs.
all to build empathy. An empathic approach fuels our process by ensuring we never forget we’re designing for real people.
Seeking that sweet spot of feasibility, viability, and desirability as you take into account the real needs and desires of your customers is part of what we at IDEO and the d.school call “design thinking.” It’s our process for creativity and innovation.
many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.
Go out in the world and proactively seek experiences that will spark creative thinking.
Inspiration is fueled by a deliberate, planned course of action.
You need to recognize patterns, identify themes, and find meaning in all that you’ve seen, gathered, and observed.
We often organize our observations on an “empathy map” (see Creativity Challenge #4, Chapter 7) or create a matrix to categorize types of solutions.
Next, we set off on an exploration of new possibilities.
Based on feedback from end users and other stakeholders, we adapt, iterate, and pivot our way to human-centered, compelling, workable solutions.
Before a new idea is rolled out, we refine the design and prepare a road map to the marketplace.
Design thinking is a way of finding human needs and creating new solutions using the tools and mindsets of design practitioners.
Design thinking relies on the natural—and coachable—human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional.
a name for the transformation he was observing: “flipping”—changing from one state of mind to another.
One prerequisite for achieving creative confidence is the belief that your innovation skills and capabilities are not set in stone.
Individuals with a growth mindset, Dweck says, “believe that a person’s true potential is unknown (and unknowable); that it’s impossible to foresee what can be accomplished with years of passion, toil, and training.”
we can expand our capabilities through effort and experience.
“Effort is the path to mastery, so let’s at least give this a try.”
focused “intentionality”
Once you start creating things, you realize that everything has intention behind it.
you can achieve audacious goals if you have the courage and perseverance to pursue them.
Start with a growth mindset, the deep-seated belief that your true potential is still unknown.
Basically it takes a lot of patience and small incremental steps,
the methodology he uses to cure phobias “guided mastery.”
The process of guided mastery draws on the power of firsthand experience to remove false beliefs.
It incorporates psychology tools like vicarious learning, social persuasio...
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The dramatic experience of overcoming a phobia that had plagued them for decades—a phobia they had expected to live with for the rest of their lives—had altered their belief system about their own ability to change.
when people have this belief, they undertake tougher challenges, persevere longer, and are more resilient in the face of obstacles and failure. Bandura calls this belief “self-efficacy.”
Doubts in one’s creative ability can be cured by guiding people through a series of small successes.
The state of mind Bandura calls self-efficacy is closely related to what we think of as creative confidence.
People who have creative confidence make better choices, set off more easily in new directions, and are better able to find solutions to seemingly intractable problems.
one of the scariest snakes in the room is the fear of failure, which manifests itself in such ways as fear of being judged, fear of getting started, fear of the unknown. And while much has been said about fear of failure, it still is the single biggest obstacle people face to creative success.
creative people simply do more experiments.
They take more shots at the goal.
