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Creative Confidence: Unleashing the Creative Potential Within Us All

4.04  ·  Rating details ·  7,822 ratings  ·  489 reviews

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the ‘creative types’. But two of the foremost experts in innovation, design and creativity on the planet show us that each

ebook, 244 pages
Published October 15th 2013 by William Collins (first published January 1st 2013)
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4.04  · 
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 ·  7,822 ratings  ·  489 reviews

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Sep 23, 2013 rated it liked it  ·  review of another edition
Shelves: non-fiction
It’s true. All kids are creative, but we are very specific about which adults we label as ‘creative’. It got me thinking and I realized there’s hardly any escaping: As a child, you’re told to “go, and have fun”, you’re encouraged to explore, to fail, to get better, to try again, and again and again. The bumps and bruises aren’t a bad thing, they’re your badge of honour: you’ve tried, you’ve persevered.
And then you hit a certain more adult age and you’re told “to be careful, to study/work hard a
A bit of a disappointment, as much because of my expectations as the book itself. I was hoping "unleashing the creative potential within all of us" would have a lot more application to education than business but it was rather relentlessly corporate in its viewpoint. So in that respect it has a lot of case studies where this CEO and that company employee prove that thinking outside of the rhombus pays off.

Much of the material is familiar. Be open-minded. Be willing to take chances. Carry paper f
Aug 29, 2014 rated it it was ok  ·  review of another edition
A self help book that's really just a long recruitment brochure for the Stanford
Nov 09, 2013 rated it really liked it  ·  review of another edition
I liked this book! How could I not, it's exactly my kind of thing - design, education, problem-solving, creativity. That sums up some of my favorite topics pretty neatly. I am between rating the book a 3 and a 4, because it was indeed inspiring and thought-provoking...but I just have a particular idea of how perfect the book SHOULD be, and it isn't quite.

To give props where they are due - there are lots of great stories in this book. IDEO success stories, D-School success stories, IDEO-influence
Tomas Ramanauskas
“Creative confidence” is the difference between daily office spine bender and big league creative inventors - that is thesis of this simple, structured book. No unexpected findings, a few stories and a handful of excersises, it does exactly what it says on the cover. Good as a reminder of important points, quite average as a fresh outlook generator.

A few random takeaways:

-When teaching creativity, Tina Seelig asks her students to write "Failure-resume" that highlights their biggest fuck-ups and
The book starts off on a great note emphasising how everyone can channelise their creativity in a productive manner. It also gives some guidelines and examples of how design thinking created some great solutions that are interesting to read. The only one downer was that most of these examples were from the Stanford programme, which started the making the book seem too focused on the achievements of one institution than the process as a whole.
د.أمجد الجنباز
هناك حتما أشخاص أكثر إبداعا من أشخاص آخرين
لكن هذا لا يعني أن الإبداع حكرا على مجموعة فقط من البشر
وهناك أدوات وطرق تساعد على التفكير الإبداعي
تحدث الكتاب بتفصيل عن ذلك، وعن أمثلة لأشخاص وشركات تمكنت من الإبداع في باستخدام الأدوات المناسبة
المؤلفان هما مؤسسي شركة
المعروفة بتدريب الإبداع وهي من أسست للتفكير التصميمي
Design Thinking
وفي الكتاب أمثلة كثيرة لأدوات من التفكير التصميمي وكيفية استخدامها.

سبب تسمية الكتاب بهذا الاسم
الثقة الإبداعية
أو الثقة بالإبداع
هو دعوة لأن يثق الجميع بأن بإمكانهم أن يبدع
Mar 26, 2015 rated it it was amazing  ·  review of another edition
Shelves: entrepreneurship
A book is good when it is well written and offers insight. But a book is amazing when it can actually make a difference to your life, to who you are as an individual. I would put this book in the latter category. I picked it up to get some background on a design thinking role I was hoping to apply for. Amidst these job applications, it's easy for anyone to feel jaded. I was in fact quite morose and skeptical of the value my higher education has created in my life. But the more I read this book, ...more
Jul 29, 2014 rated it it was amazing  ·  review of another edition
I loved this book. Although, in full disclosure, perhaps it was the context in which I read it. First, I am embarking on a year of self-discovery/action (i.e. rather than always thinking "I wish I could ..." or "I would like to ...," I'm acting on those things). Second, I'm currently engrossed in a year-long leadership development program for work in which innovation is at the core. Nonetheless, this is a fantastic primer on the concept of design thinking and nurturing your creative self. Everyo ...more
Mohsen Hosseini
دوست دارم برم استنفورد تیو کلاسشون شرکت کنم.
توی ایران یسری مدرسه ها شروع کردن به کار پژوهشی. باید به جای مزخرفاتی مثل سازه ماکارونی و اینها، روی فضا هایی که این کتاب میگه تمرکز کنیم.
Feb 24, 2019 rated it really liked it  ·  review of another edition
این تمرینای آخرشو بشه اگه توی دنیای واقعی انجام بدم دیگه خدا رو بنده نیستم. ینی منظورم اینه که چیزی که تعریف میکنه وقتی ممکن بشه دیگه دنیا گلستان میشه و این حرفا. ...more
Dariya Loseva
Jan 05, 2018 rated it it was amazing  ·  review of another edition
Це не просто книга, це суцільний мотиватор до творчості з практичними порадами. Книга допомогає відчути свою творчу впевненність не тільки творчим професіям та ілюструє наскільки важливим є впровадження творчого підходу у повсякдене життя. Для мене дуже корисною була порада для пошуку повсякденних справ, що надихають у житті за допомогою вправи "Як минув день". Варто перед сном проаналізувати свій день і оцінити його від 1 до 10 залежно від кількості радості і дій які робив, данні записувати у к ...more
Tanya Bansal
Jan 14, 2019 rated it really liked it
I read this book after taking a few online courses on creativity and design by IDEO. That’s how I found out about Tom & David Kelley and their ingenious at Stanford. Since then I’m a follower.

Just the book I’ve needed lately, full of tools to pursue new ideas with confidence and to tackle design problems with simple changes with the premise that anyone can be a creative.
The caveat is genetic differentiation. Beneath the umbrella of humanity, there is a subset of us who are wired t
Adib Hakim
This book was highly inter-active.

I found myself reflecting a lot about how I see problems and the opportunities it presents and immediately saw how powerful a different attitude to such processes could be. In addition, Creative Confidence brings tools that illustrates it's central premise of innovation very well, ultimately helping us on in applying the insights in our unique situations.

My wife has seen me reading this book really slowly, and out of curiosity she's asked to read it. I look forw
Arina Sydorkina
May 22, 2018 rated it really liked it  ·  review of another edition
Ця книжка має невдалу назву. Здається, що буде йтись про творчість у розумінні мистецтва та всього такого, і наче вона для тих, хто хоче писати книжки або малювати.
Але це геть не так. Книжка не про творчість, а про те, як впровадити інноваційний підхід у будь-якій справі. Як налагодити бізнес таким чином, щоб всі члени команди мислили креативно та не боялись пропонувати свої нові ідеї. Книжка про те, що творчий підхід у бізнесі та менеджменті - це хороший інструмент для досягнення успіху.
І гол
Paul Grech
May 27, 2017 rated it it was ok  ·  review of another edition
Shelves: self-help
Whilst there is a lot of material in here, this is essentially an advertising brochure for the two authors' company IDEO and A large number of examples come from former students or co-workers and whilst interesting this does not really seem as authoritative. The main benefit of this book lies in the number of practical exercises to help people in the various stages of the creative process but, again, very little was original and most thoughts can be found in most blogs on this subject. ...more
Jeffrey Howard
The Kelley brothers inspired and convinced me of our universal creativity. There aren't "creative" types and everybody else. Creativity requires two things: an ability to solve a problem in a new or unconventional way, and an ability to empathize. This is Design Thinking. All problem solving should be human-centered and driven by empathy for the end user, whatever the product or service may be. Regardless of our educational background, professional choices, or college major, we should and can de ...more
Stephanie Sun
Jun 20, 2017 rated it liked it  ·  review of another edition
Shelves: ebook
Nice birthday read.

I've always liked IDEO's processes and philosophies when engaging below surface level with them, but "design thinking" just *sounds* like bullshit. Design is the creative process of commercial entities, mainly. Thinking here is a mental posture. Design + Thinking just didn't seem to be more than the sum of its parts, the parts being two lackluster words. Tom and David Kelley would be the first to tell you that names matter, and so by their own standards the whole enterprise se
Arash Moharrami
حین دوره تحصیلم، از گذشته (تقریبا از دوره دبیرستان که به دلیل نامعلومی کمی افت تحصیلی کردم و علاقهام رو برای درسخوندن رفتهرفته از دست دادم) تا همین اواخر همیشه حس میکردم مشکلی وجود داره؛ اما نمیدونستم اون مشکل چیه. چیزی حدود پانزده سال از شروع اون روزها میگذره و تمام این مدت سعی کردم اول صورت سوال و بعد پاسخ اون رو بفهمم.
تا امروز که این کتاب در بهترین زمان به دستم رسید تا بخونمش و جوابم رو کاملتر کنم. شاید به این دلیل این کتاب تاثیر خیلی عمیقی روی من گذاشت.
البته ادعا نمیکنم که ناگهان من رو متحول
Sep 08, 2013 rated it it was amazing  ·  review of another edition
David and Tom Kelley, as part of the design firm Ideo, believe in the importance of bringing creativity to business. Their enthusiastic passion for the process of creativity and design shows through in Creative Confidence, a book in which they explore what it takes to bring out and nurture creativity in business. This book offers an exploration of the activities and concepts that have helped guide them in their own business, as well as activities that can help guide you in your own company. The ...more
Dec 30, 2013 rated it it was amazing  ·  review of another edition
I'm lucky enough to have parents who let me be me - even if that meant drawing all over my books as a kid - and I never doubted I was creative. I even did a stint in art school. But I've met so many people who "can't draw" or who are "totally left-brain" or whatever. And that's never true. We all create! We can all draw and think outside the box and push the boundaries. And being creative doesn't mean being a graphic designer. It means not stopping at the first possible solution, and not being a ...more
Totally bordering on self-help. Got really annoying after the fifth chapter. At one point, felt like throwing it away but kindle!! Became preachy and started feeling like a long advertisement for IDEO and The practical activities suggested came as a relief in the seventh chapter. So I mostly skimmed through chapter 8 and 6(to be fair it's more relevant if you are in a leadership position in an organisation) , but then for people who claim to focus on human-empathy, I don't see how they ...more
Oct 29, 2013 rated it it was amazing  ·  review of another edition
Let's put it this way: this book has far more highlighted passages in my Kindle than any other book I've read! I found it to be a good combo of inspiring and practical.

The authors did a great job of making creative thinking accessible for everyone. They include plenty of research and real-world examples that help give their ideas context. I love the focus on taking action -- rather than pondering what might be, they advocate jumping in and starting. And it's through the process of iterating tha
Dec 05, 2018 rated it really liked it  ·  review of another edition
Very practical book with lots of calls to action and mindful insights about the role of the individual in the different moments and forms of innovation.

Considering I am quite familiar with design thinking practices, the book didn’t presente any revolutionary concept.

For me the greatest value came from reminders of what really means to be creative and HOW to really get it done. Reading this book won’t make you smarter or more creative or a success in your field of work.

Get out there, get vulnera
با توجه به عنوان کتاب انتظارانواع راه و روش های خلاقیت رو داشتم، اما اساس کتاب بر فرایند خلاقانه طراحی و تفکر طراحی در پروژه های کمپانی آی دی او است.
بسیار لذت بردم و بسیار آموختم. نثر ساده و صادقانه نویسندگان و پویایی متن سرعت خوبی به مطالعه می بخشد.
مطالعه کتاب به طراحان، مدیران و افرادی که علاقمند به طراحی زندگی خود از نگاه تفکر طراحی هستند پیشنهاد میشود.
May 28, 2018 rated it it was amazing  ·  review of another edition
امروز، 1 بهمن 97 مطالعه این کتاب رو برای بار دوم تموم کردم و باز هم مطالعهاش خواهم کرد... از اون کتابهاییه که باید هر از گاهی چند صفحه ازش بخونی و رفرش شی و به خودت یادآوری کنی که "تو خلاقی، خیلی خلاقتر از اون چیزی که فکر میکنی"... ...more
Dec 03, 2013 rated it it was amazing  ·  review of another edition
I think it's pretty good. Check it out ;)
Oct 23, 2018 rated it it was amazing  ·  review of another edition
Good practical examples of what it means to build confidence to be more creative with purpose.
Mohammadhossein Kasraei
تمام موضوع کتاب بر این نظر استوار است که همه انسانها در بدو تولد موجوداتی خلاق هستند اما در گذر زمان و بر اثر عوامل مختلف بیرونی از تجربهها و سرکوبهای اجتماعی تا دشواری در تصمیم خلاقیت موجب میشود افراد خلاقیت ذاتی خود را کم کم از دست دهند.
کتاب اولین گام برای خودباوری در خلاقیت را انتخاب فرد برای خلاق بودن در مواجه با مسائل مختلف میداند.
مثال های جذاب و کاربردی که حاصل سالها تجربهی حرفه ای دیوید و تام کلی در شرکت آیدیاو و مدرسه طراحی استنفورد هست به پیوستگی و خوشخوانی کتاب کمک میکند.
جملات جالبی ه
Fernando De los Rios
Mar 02, 2019 rated it really liked it

Open your mind to new and disrupting ideas and different ways to see the world and how you design solutions for everyday simple or complex problems, leading teams to innovate confidently
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CMLE Librarian Pr...: * Dec. 2017 book: Creative Confidence 1 6 Dec 04, 2017 09:36AM  
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Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.
“I used to think that to make something happen in a corporation or in the army, you had to be at the higher ranks, to be a general. But you just need to start a movement.” 13 likes
“That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.” 12 likes
More quotes…