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The Dip: The extraordinary benefits of knowing when to quit (and when to stick), by Seth Godin

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Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring.
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The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
by Seth Godin
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