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The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

3.84  ·  Rating details ·  21,163 ratings  ·  1,499 reviews
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it ...more
Edición Kindle, 90 pages
Published February 3rd 2011 by Piatkus (first published January 1st 2007)
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3.84  · 
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 ·  21,163 ratings  ·  1,499 reviews

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This is a short book. Despite being short, it is very repetitive. It also advocates the philosophy that nothing is worth doing if you're not going to be #1, which is a philosophy I disagree with. However, I did find the basic concepts of this book to be interesting, even helpful. So, here's the nutshell of the book, in the book's own words. Now you don't have to read it. :-)

Excerpts from The Dip: A Little Book That Teaches You When to Quit by Seth Godin

Most of the time, we deal with the obstacle
May 07, 2008 rated it liked it  ·  review of another edition
It's all pretty obvious, but I saw a copy of this 80-page book lying around at work and figured that I could use something to read in the gym. The main point doesn't even need that much space to get across: persistence is overrated; if one doesn't expect long-term success in something (be it a career, relationship, or whatever), it's better to quit immediately than stick with it. The Dip is the hard slog between being barely competent at something ("beginner's luck" is the phrase Godin uses) and ...more
Obied Alahmed
Aug 17, 2017 rated it really liked it  ·  review of another edition
كتاب جيد لا بأس به
يركز على فكرة الانسحاب من المجال والمقصود بالمجال كل ما يخطر على بالك ( مشروع - وظيفة - اختصاص تدرسه - رياضة تمارسها ... )

يحاول أن يورد صور من هنا وهناك ليوضح أن الانسحاب ليس هزيمة دائما بل قد يكون خيار رابح
المهم الحكمة في اتخاذ القرار ومتى يكون وأن يكون مخطط له

بعض ما ورد في الكتاب وأعجبني :

- أغلب الناس ينسحبون ولكنهم لا يفعلون ذلك بنجاح

- المجتمع يعتمد على أنك سوف تنسحب تحت الضغط وهذا ما تركز عليه الشركات والمنظمات

- متى ما عرفت الحفرة التي يتعثر فيها الكثير فستكون على بعد خطو
Jul 30, 2007 rated it it was ok  ·  review of another edition
Read the book in an hour while waiting out rush hour traffic at the bookstore. While it wasn't a complete waste of time for me (I actually needed to hear some of the things Godin says in the book), the book definitely repeats the same message over and over again, sometimes using the exact same words. There were a few points I thought worth noting, and I jotted them down on a small napkin. If you're interested in this book, I suggest you save your time and read my napkin instead :).
I'll save you the bother of reading this book. His whole point is this:

Only do the things you're going to be the best in the world at. If you won't be the best in the world at them - quit right now (if you've already started) or don't start (if you haven't yet).

Which is laughable for a number of reasons.

From the point where you start something to the point when you make an accomplishment a whole bunch of things happens:

- the world changes (the market, the economy, the demand/supply ratio etc.
Oct 21, 2017 rated it really liked it  ·  review of another edition
Shelves: road-to-wealth
این کتاب کتاب رقابته، میگه اگه تو زمینه ای که داری کار میکنی رسیدن به اونجایی که هستی برای رقبا راحته پس تو بهترین نیستی و مسلماً جامعه جوایزش
رو برای نفرات اول قرار داده و شما که بهترین نمی تونید باشید نمی تونید انتظار پاداش های بزرگ از جامعه این چنینی داشته باشید

،دیپ یا گودال یک استراتژی است که شما شرایط رو برای رقبا بسیار سخت میکنید تا نتوانند به شما برسند
از اسم انگلیسش هم معلومه که کتاب خیلی خوبیه

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Life changing book: on
Amir Tesla
پیشنهاد به: همه اونایی که دوست دارن "فوق العاده" باشن

کتاب در خصوص مفهومی به نام شیب هست. چیزی یا بهتره بگم شرایطی که در هر پروسه ای از پیشرفت به وجود میاد و جاییه که آدمای معمولی و فوق العاده موفق از هم جدا می شن.

به طور کلی کتاب دو تا موضوع اصلی رو بررسی می کنه. یکی مقاومت در برابر شیب، و دیگری ترک کردن کاری که بهش مشغول هستین. برعکس خیلی از ضرب المثل ها و شاید انتظاراتتون، نویسنده نمی گه دست کشیدن از کار یا مسیری که درگیرش هستین کار بدیه. و می گه اگر در کار یا شرایطی هستین که پیشرفت شما مت
Ahmad Saqr
كتاب جميل ومتوسط الحجم تقوم فكرته الأساسية على أنه أحيانا يكون الانسحاب من طريق معين خيارًا أفضل من الإكمال فيه.. ولكن هذا الانسحاب يجب أن يكون انسحابًا استراتيجيًا.. أي أنه انسحاب غير ناتج عن تكاسل أو خوف بل ناتج عن إعادة تقييم للوضع في الوقت الحالي..
كذلك فإن الكتاب يشجع على أهمية الإصرار على إكمال المهام وعدم الانسحاب منها، ويوضح أن التركيز على مهمة واحدة بدلًا من التشتيت هو الطريق الوحيد لتكون الأفضل.. وأن الانسحاب من بعض المهام يصاحبه التمسك بأكثر المهام أهمية
Dec 13, 2018 rated it liked it  ·  review of another edition

موفقیت از آن ِ اقلیت کوچکی ست که کمی بیشتر از اکثریت مردم پافشاری میکند و دوام می آورد
موفقیت از آن ِ اکثریت کمی ست که جسارت ول کردن سریع و تمرکز روی کار جدید را دارند.

یک مساله مهم وجود دارد؛ جسارت انتخاب یکی از دو مورد زیر:
ول کردن کارهای اشتباه
چسبیدن به کار های درست

سعدی هم شاید همین مضمون را (و چیزی فراتر از سخن گفتن ِ صرف را) در اندیشه داشت آنگاه که گفت:

دو چیز طیره عقلست دم فروبستن
به وقت گفتن و گفتن به وقت خاموشی

مساله مهم دیگر اما این است که قبل از شروع هر کار بدانید که کجا و تحت چه شرای
Gene Babon
Apr 07, 2008 rated it really liked it  ·  review of another edition
Shelves: strategy
I'm a fan of simple and this book is simple. The message is clear:

Being the Best in the World is Seriously Underrated

The Dip refers to "the long slog between starting and mastery." Extraordinary benefits accrue to the tiny minority who are able to get through The Dip by persisting longer than most.

To be the best at anything you have to quit. You have to quit the right stuff at the right time. Quit the Cul-de-Sacs of life -- those dead ends are aren't likely to take you anywhere. Once you quit Cu
Fotooh Jarkas
Oct 15, 2016 rated it liked it  ·  review of another edition
Recommended to Fotooh by: Ahmad Yazji
I loved it!

It's about how not to talk yourself into quitting your (work ,relationship, project, ..etc) just cuz it hurts or cuz you can't deal with the stress of the moment

and taking the Quit as an intelligent strategic decision to give up the called dead-end situations, something with poor long-term potentials.

The main point was awesome, but 85 pages were just too much !
Dec 12, 2012 rated it really liked it  ·  review of another edition
Notes I took:

The Dip.

- "Zipf's law"
(1st place and 2nd place aren't exactly very close in winnings)

• Being the very best matters
- since everyone is looking for the very best, the reward for it is enormous!
- only a few spots up there..

• Each individual's "best in the world" is different depending on factors that matter to them.
- "Best" is subjective
- don't need to be the best at everything! Pick the RIGHT thing and do it all the way.. More places to win, stakes are higher!

• Don't hope to succe
Abo Ahmad
Nov 13, 2016 rated it really liked it  ·  review of another edition
Foad Ansari
Feb 09, 2017 rated it really liked it  ·  review of another edition
I get two important lesson from this small but amazing book.
firstly: we should have exit plan for our business for example determine the exit time during my job and answer to this questions: in which situation i have to leave my job?
secondly: if you can not be great and famous or popular in wide market try to find a Niche Market and be the first one in small market.
after all : highly recommended
Ebrahim Awachi
Feb 26, 2016 rated it really liked it  ·  review of another edition
إنتهيت من قراءة كتاب المنخفض لسيث جودن والمنشور من قبل مكتبة جرير في العام 2010 أستعرض لكم ملخصا بأهم ما يقدمه الكتاب في النقاط التالية:

1. يعلمك الكتاب متى تنسحب ولماذا وأن الإنسحاب ليس بفشل بل هو إعادة تموضع في مكان أفضل وفرص أوفر حظا

2.على الرغم من كون الكتاب صغير وصفحاته فقط 80 الا ان المؤلف نجح في عرض نظرية الرقم (1) ونظرية المنخفض؛ بالنسبة لنظرية الرقم (1) فيستعرض المؤلف الأسباب التي تجعلك وتقودك للسعي بأن تكون الأفضل والمركز الأول فقك ولا شيء سوى ذلك فيضرب أحد الأمثلة بأنك عندما تمرض بمرض ع
Shahrzad Pakgohar
کتاب شیب یک مفهوم کلیدی دارد که سعی میکند باور به آن را به شیوههای گوناگون در ذهن شما نهادینه کند. محور کلیدی کتاب آن است که هدفتان را بیابید، وقتی را آن را یافتید برای بهترین شدن در آن در حد جنون تلاش کنید.
این مفهوم را میتوانید در کتابهای دیگر هم ببینید. به نظر من کتاب سرسختی آنجلا داکورث و نبرد هنرمند استیون پرسفیلد هم همین محور کلیدی را دارند. آنچه که شیب را از کتابهای دیگر متمایز میکند پرداختن به مفهوم "رها کردن" در کنار مفهوم ثابت قدم بودن است. ست گودین بر خلاف آنچه که تا به حال شنیده بودم
Abeer Saleh
مارست "الانسحاب" (أو الراحة المؤقتة كما أقنع نفسي أحيانًا 😅) في الفترة الأخيرة بشكل كبير وعلى مستويات مختلفة كذلك: علاقات, عمل, محاولات بحث وادعاء القدرة, وحتى "الحياة الافتراضية", لن أزعم أن دوافعي كانت تستحق أو أن ما توقعته أصاب, لكن الأكيد أن النتائج اليوم محمودة وأخرى -مع الأسف- أحاول فهم ما آلت إليه وتصحيحها.

هذا الكتاب جعلني أفكر في "انسحاباتي" وأسبابها والنتائج مرة أخرى, فهو يتحدث عن احتمالية أن يكون الإنسحاب "استراتيجية ذكية بعض الأحيان لإدارة الحياة والعمل" خاصة إذا كان ما تواجهه منحدر,
Feb 25, 2009 rated it it was ok  ·  review of another edition
This book was a disappointing read with only two points - either stick with it if you think you'll be successful or quit and do something else that you will be successful at.
د.أمجد الجنباز
يمر الإنسان في حياته بمنخفضات يواجه فيها الفشل
يتحدث الكتاب بأكمله عن هذا المنخفض، والمسمى بالدب (تعريب :) )ـ
the dip

فعليك في هذا المنخفض أن تعمل بجد وأن لا تستسلم، وإلى لأصبحت عاديا كغيرك. بل أن المنخفض هو أحد الفلاتر التي تفلتر الناجحين من الفاشلين
ولكن يجب الانتباه أن بعض هذه المنخفضات تكون منتهية بطريق مسدود، ويكون الاستسلام المرحلي هو الطريق للنجاح طويل الأمد

قصة الكتاب بسيطة جدا، وهذه هي طريقة سيث جودن، الذي يؤلف كتابا كاملا عن فكرة واحدة يعيد ويزيد فيه بالشرح في هذه الفكرة

ولهذا اعطيته ٣ نجوم
Yousif Al Zeera
A short book (80 pages) that addresses a crucial question: when to quit? Quitting may seem a "shame" thing to do but not always. In fact, quitting is often a very strategic choice. Although the book is just 80 pages, it should be less I believe as the central core idea was repeated several times but, nonetheless, the book is still short so you won't get frustrated. Overall, a good light read. Required time: 2-3 hours.
Mahshid Parchami
Apr 30, 2017 rated it it was amazing  ·  review of another edition
Shelves: paper
کتاب دوست داشتنی ای بود؛ "اگر نمی توانید از عهده شیب این کار برآیید پس اصلا آن را شروع نکنید. اگر این قانون ساده را به خوبی یاد بگیرید، نسبت به شروع هر کاری بسیار سختگیرتر خواهید بود."
Suha Star ☆
Sep 05, 2016 rated it really liked it  ·  review of another edition
يجيب الكتاب عن هذه الأسئلة :
كيف تواجه المنخفضات التي تمر بها في حياتك ؟
متى يكون الانسحاب -من أي شيء- خيار ممتاز ومتى يكون أسوأ خيار ؟
كيف تتعامل مع الطرق المسدودة ، لحظات الألم ، البدايات ؟
ما هي الأشياء التي تستحق حقاً الصمود والتحمل وما الأشياء التي يُعتَبر البقاء فيها كل يوم جديد خسارة جديدة ؟
ما الآلية التي تتحقق بها الندرة وتتطور من خلالها حياة الإنسان ؟
مع أني لا أؤمن تقريباً - لسبب أجهله - بهذا النوع من الكتب لكنني مدينة له لأنه جعلني أفهم العديد من الأمور بشكل واضح جداً ❤
Jan 11, 2016 rated it really liked it  ·  review of another edition
This is a little book. Straightforward sentences without going into too much detail. It's a short, good read and I would recommend it to anyone to get a sense of what to pursue and what to let go. I only wish it was backed by studies as other books of this sort usually are. I may be wrong but I feel like Godin didn't put his best effort into it.
Michael Wilson
Seth Godin is a marketing demi-god. And he knows a thing or two about everything else as well. He is one of those rare individuals who deserves the title of visionary. His blog at is a must read if you are in the workplace as an owner, manager or cubicle grunt.

And he knows what’s best for this ADD brain of mine. Keep it short (a mere 96 small pages with big print) and keep it focused. The core idea the entire book centers around one dilemma that each of us has faced
Chris Burd
I have a great deal of respect for Mr. Godin and was looking forward to reading this book. I found quickly, however, I fundamentally disagree with much of his reasoning. I think that knowing when to quit - and not to sink time and money into something that isn't profitable - is an important lesson, and I was hoping to learn his thoughts on how to identify the right time to quit. Instead, his advice is to quit if you don't think that you can be the very best - because anything less is not worthwh ...more
Chad Warner
Nov 18, 2012 rated it really liked it  ·  review of another edition
Recommends it for: entrepreneurs
Recommended to Chad by: TechNibble
Godin gives motivational and practical advice about the benefits of strategic quitting. He says that “we fail when we get distracted by tasks we don’t have the guts to quit.” He tells how to choose the right tasks to begin, then how to push through obstacles (the Dip) to reach success. This was just the book for me since I’m about a month away from going full-time with my own web design business, OptimWise. The book is short and concise; you can read it in a day.

Godin summarizes the book succinc
Beth M.
May 28, 2013 rated it it was ok  ·  review of another edition
Shelves: 2013
The quickest lil pamphlet ever.

Don't agree with the stark division between figurative winners and losers. Don't agree that going on a "quest" to be the best will always result in being the best (even if you follow all the rest of his advice). Don't agree with the fact that grit and trying hard will change everything (although he doesn't quite go that far... only implies it.) Certainly don't agree that there's only one way to see "the best." Don't agree that being the best means that you must be
کتاب از حجم خودش هم خیلی کم حجم تر بود .دوسش نداشتم متنش جذبم نمیکرد اینقد هم ک سعی شده بود زیاده گویی بشه و مثال هاش زیاد بود ک تمرکز روی مطلب رو از آدم میگرفت اما به هر حال چند جمله ایی توش بود ک ب خاطرش دو ستاره میشه بهش داد
Jul 16, 2017 rated it really liked it  ·  review of another edition
كتاب مهم جدا
Randa Mashnouk
Aug 26, 2017 rated it did not like it  ·  review of another edition
لا و لن أفهم لم كتب التنمية لا تزال تتصدر قائمة اهتمامات الجميع
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.” 27 likes
“The people who are the best in the world specialize at getting really good at the questions they don't know.” 25 likes
More quotes…