efforts pay off. Countless entrepreneurs have perfected the starting part, but give up long before they finish paying their dues. The sad news is that when you start over, you get very little credit for how long you stood in line with your last great venture. This malady doesn’t afflict just entrepreneurs. Advertisers who are always jumping from one agency to another, or one medium to another, end up wasting a fortune. If it takes ten impressions to make an impact, and you’ve delivered eight, that switch is going to cost you a lot of time and money.
