Ramana Reddy

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definitely keep aiming for the bigger goal. The seduction of not quitting—and the source of all those stories about sticking it out—almost always comes from people moving through a market. When you hear about an author who got turned down thirty times before signing with a publisher or of an overnight sensation who paid her dues for a decade in
The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
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