The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

by Seth Godin

Zipf’s law,

Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.

The people who skip the hard questions are in the majority, but they are not in demand.

The Dip creates scarcity; scarcity creates value.

If we can’t be #1 or #2 in an industry, we must get out.

If you’re going to quit, quit before you start. Reject the system. Don’t play the game if you realize you can’t be the best in the world.

the study reports that 80 percent of these customers buy on the seventh attempt to close the sale.

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”