Our Iceberg is Melting: Changing and Succeeding Under Any Conditions

by John P. Kotter

He talked about Fred’s finding that the iceberg was melting, then how they 1) created a sense of urgency in the colony to deal with a difficult problem, 2) put a carefully selected group in charge of guiding the change, 3) found the sensible vision of a better future, 4) communicated that vision so others would understand and accept it, 5) removed as many obstacles to action as was practical, 6) created some sort of success quickly, 7) never let up until the new way of life was firmly established, and, 8) finally, ensured that the changes would not be overcome by stubborn, hard-to-die traditions.