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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Fred Reichheld

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While bad profits don’t show up on the books, they are easy to recognize. They’re profits earned at the expense of customer relationships.
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld
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