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Fred Reichheld
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The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
by — published 2011 — 6 editions |
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The Ultimate Question: Driving Good Profits and True Growth
— published 2006 — 6 editions |
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The Ultimate Question: Driving Good Profits and True Growth
— published 2006 — 10 editions |
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La pregunta decisiva 2.0
by — published 2012 |
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How the Net Promoter Score (NPS) Can Drive Growth
— published 2008 |
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A Pergunta Definitiva 2.0
— published 2011 |
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The Ultimate Question (Ch 6): The Rules of Measurement (30-minute read)
— published 2010 |
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The Ultimate Question: Driving Good Profits and True Growth
— published 2011 — 5 editions |
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The Enterprise Story--Measuring What Matters
— published 2008 |
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HBR's 10 Must Reads on Strategic Marketing
by , — published 2015 — 5 editions |
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“Upton Sinclair dictum: it is difficult to get a man to understand something when his salary depends upon his not understanding it.”
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
“Too many companies these days are like AOL back then. They want to make the most of their innovations. They want to build a great brand with world-class loyalty. But they can’t tell the difference between good profits and bad. As a result, they let themselves get hooked on bad profits.”
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
“These companies manage to balance the need for profits with the overarching vision of providing great results for customers and an inspiring mission for employees.”
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
― Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
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