Fred Reichheld

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Fred Reichheld



Average rating: 3.83 · 2,070 ratings · 172 reviews · 14 distinct worksSimilar authors
The Ultimate Question 2.0: ...

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3.89 avg rating — 1,140 ratings — published 2011 — 15 editions
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The Ultimate Question: Driv...

3.67 avg rating — 654 ratings — published 2006 — 22 editions
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Winning on Purpose: The Unb...

4.06 avg rating — 216 ratings7 editions
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How the Net Promoter Score ...

3.67 avg rating — 3 ratings — published 2008
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The Ultimate Question (Ch 6...

0.00 avg rating — 0 ratings — published 2010
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LA QUESTION DECISIVE

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顧客ロイヤルティを知る「究極の質問」

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Die ultimative Frage 2.0

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The Enterprise Story--Measu...

0.00 avg rating — 0 ratings — published 2008
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顧客ロイヤルティのマネジメント―価値創造の成長サイクル...

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More books by Fred Reichheld…
Quotes by Fred Reichheld  (?)
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“where there is individual accountability, things get done. Measure is another magic word: what gets measured creates accountability. With no standard, reliable metric for customer relationships, employees can’t be held accountable for them and so overlook their importance.”
Fred Reichheld, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

“Upton Sinclair dictum: it is difficult to get a man to understand something when his salary depends upon his not understanding it.”
Fred Reichheld, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

“Too many companies these days are like AOL back then. They want to make the most of their innovations. They want to build a great brand with world-class loyalty. But they can’t tell the difference between good profits and bad. As a result, they let themselves get hooked on bad profits.”
Fred Reichheld, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World



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