Fred Reichheld

Fred Reichheld



Average rating: 3.76 · 1,223 ratings · 112 reviews · 10 distinct worksSimilar authors
The Ultimate Question 2.0 (...

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3.86 avg rating — 685 ratings — published 2011 — 6 editions
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The Ultimate Question: Driv...

3.64 avg rating — 490 ratings — published 2006 — 6 editions
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The Ultimate Question: Driv...

3.32 avg rating — 19 ratings — published 2006 — 10 editions
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La pregunta decisiva 2.0

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it was amazing 5.00 avg rating — 2 ratings — published 2012
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How the Net Promoter Score ...

really liked it 4.00 avg rating — 2 ratings — published 2008
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A Pergunta Definitiva 2.0

3.50 avg rating — 2 ratings — published 2011
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The Ultimate Question (Ch 6...

0.00 avg rating — 0 ratings — published 2010
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The Ultimate Question: Driv...

0.00 avg rating — 0 ratings — published 2011 — 5 editions
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The Enterprise Story--Measu...

0.00 avg rating — 0 ratings — published 2008
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HBR's 10 Must Reads on Stra...

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3.92 avg rating — 24 ratings — published 2015 — 5 editions
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“Upton Sinclair dictum: it is difficult to get a man to understand something when his salary depends upon his not understanding it.”
Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

“Too many companies these days are like AOL back then. They want to make the most of their innovations. They want to build a great brand with world-class loyalty. But they can’t tell the difference between good profits and bad. As a result, they let themselves get hooked on bad profits.”
Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

“These companies manage to balance the need for profits with the overarching vision of providing great results for customers and an inspiring mission for employees.”
Fred Reichheld, The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World



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