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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Fred Reichheld

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Detractors. And then there are the people who give a rating of six or below. Their score indicates that their lives have been diminished by their dealings with the company. They are not a happy crew.
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld
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