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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Fred Reichheld

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Grouping customers into these three categories—promoters, passives, and detractors—provides a simple, intuitive scheme that accurately predicts customer behavior.
Anton Iokov
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld
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