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Anton Iokov
Anton’s Kindle Notes & Highlights
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Fred Reichheld

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The survey includes ten questions, and response rates are between 14 percent and 16 percent.
Anton Iokov
What if we apply non-respondents = detractors/passives logic here?
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
by Fred Reichheld
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