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Rhetorica ad Herennium
Cicero’s De Oratore
Roman authorities recommended that a very effective way to persuade and move a person or a council to adopt a particular policy is to offer examples taken from history. Exemplification,
Another fundamental rule of eloquence was that one of the most effective ways to explain and teach a concept is to place it before the eyes of the reader or the listeners by using similes, images, and metaphors.
Right consists in virtue and duty. Its subdivisions are, as for Cicero, wisdom (prudentia), justice (iustitia), fortitude (fortitudo), and temperance (temperantia).
Machiavelli states, in the clearest possible way, that if a prince always wants to behave according to moral virtues he will surely lose his state and attain no glory at all.
to know the nature of the people well one must be a prince, and to know the nature of princes well one must be of the people.
that men gladly change their ruler, thinking to better themselves. This belief causes them to take up arms against their ruler, but they fool themselves in this, since they then see through experience that matters have become worse.
because so far as other things are concerned, men live peacefully as long as their old way of life is maintained and there is no change in customs.
Anyone who acquires these lands and wishes to hold on to them must keep two things in mind: first, that the family line of the old prince must be wiped out; second, that neither their laws nor their taxes be altered. As a result, in a very short time they will become one body with the old principality.
One of the best and most efficacious remedies would be for the person who has taken possession of them to go there to live.
being on the spot, troubles are seen at their birth and can be quickly remedied; not being there, they are heard about after they have grown up and there is no longer any remedy.
Any harm done to a man must be of the kind that removes any fear of revenge.
For the Romans did in these instances what all wise princes must do: they must be on their guard not only against existing dangers but also against future disturbances, and try diligently to prevent them.
Once evils are recognized ahead of time, they may be easily cured; but if you wait for them to come upon you, the medicine will be too late, because the disease will have become incurable.
because they knew that war cannot be avoided, but can only be put off to the advantage of others.
The desire to gain possessions is truly a very natural and normal thing, and when those men gain possessions who are able to do so, they will always be praised and not criticized. But when they are not able to do so, and yet wish to do so at any cost, therein lie the error and the blame.
Thus, Louis committed these five errors: he wiped out the less powerful rulers; he increased the power of an already powerful ruler in Italy; he brought into that region an extremely powerful foreigner; he did not go there to live; and he did not set up colonies there. In spite of all this, these errors (had he lived) might not have injured him if he had not made a sixth: that of reducing the dominion of the Venetians.*
From this one can derive a general rule which rarely, if ever, fails: that anyone who is the cause of another becoming powerful comes to ruin himself;
For in fact, there is no secure means of holding on to cities except by destroying them.
Anyone who becomes master of a city accustomed to living in liberty and does not destroy it may expect to be destroyed by it, because such a city always has as a refuge in any rebellion the name of liberty and its ancient institutions, neither of which is ever forgotten either because of the passing of time or because of the bestowal of benefits.
Since men almost always follow the paths trod by others, and proceed in their affairs by imitation,* although they are not fully able to stay on the path of others, nor to equal the virtue of those they imitate, a wise man should always enter those paths trodden by great men, and imitate those who have been most excellent, so that if one’s own virtue does not match theirs, at least it will have the smell of it.
Although we should not discuss Moses, since he was a mere executor of things he was ordered to do by God, nevertheless he must be admired at least for the grace that made him worthy of speaking with God.
Without that opportunity the strength of their spirit would have been exhausted, and without that strength, their opportunity would have come in vain.
It was therefore necessary for Moses to find the people of Israel slaves in Egypt and oppressed by the Egyptians, in order that they might be disposed to follow him to escape this servitude.
These opportunities, therefore, made these men successful, and their outstanding virtue enabled them to recognize that opportunity,* whereby their nation was ennobled and became extremely happy.
One should bear in mind that there is nothing more difficult to execute, nor more dubious of success, nor more dangerous to administer, than to introduce new political orders.
and partly from the incredulity of men, who do not truly believe in new things unless they have actually had personal experience of them.
From this comes the fact that all armed prophets were victorious and the unarmed came to ruin.
For, besides what has been said, people are fickle by nature: it is easy to convince them of something, but difficult to hold them in that conviction. Therefore, affairs should be managed in such a way that when they no longer believe, they can be made to believe by force.
Moses, Cyrus, Theseus, and Romulus could not have made their institutions respected for lon...
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Such men depend solely upon two very uncertain and unstable things: the will and the Fortune of him who granted them the state. But they do not know how, and are unable, to maintain their position.
They do not know how to hold their state, since if men are not of great intelligence and virtue, it is not reasonable that they should know how to command, having always lived as private citizens.
Besides, states that arise quickly, just like all the other natural things that are born and grow rapidly, cannot have roots and branches and will b...
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Still, it cannot be called virtue to kill one’s fellow citizens, to betray allies, to be without faith, without pity, without religion; by these means one can acquire power, but not glory.*
Those cruelties are well used (if it is permitted to speak well of evil) that are carried out in a single stroke, done out of necessity to protect oneself, and then are not continued, but are instead converted into the greatest possible benefits for the subjects. Those cruelties are badly used that, although few at the outset, increase with the passing of time instead of disappearing.
Hence it should be noted that, in conquering a state, its conqueror should weigh all the injurious things he must do and commit them all at once, so as not to have to repeat them every day.
Therefore, injuries should be inflicted all at once, for the less they are tasted, the less harm they do. However, benefits should be distributed a little at a time, so that they may be fully savoured.
Above all, a prince should live with his subjects in such a way that no unforeseen event, either bad or good, may cause him to alter his course; for when difficulties arise in adverse conditions, you do not have time to resort to cruelty, and the good that you do will help you very little, since it will be judged a forced measure, and you will earn from it no gratitude whatsoever.
He who attains the principality with the help of the nobility maintains it with more difficulty than he who becomes prince with the help of the common people, for he finds himself a prince amidst many who feel themselves to be his equals, and because of this he can neither govern nor manage them as he wishes. But he who attains the principality through popular favour finds himself alone, and has around him either no one or very few who are not ready to obey him.
Besides this, one cannot honestly satisfy the nobles without harming others, but the common people can certainly be satisfied. Their desire is more just than that of the nobles– the former want not to be oppressed, while the latter want to oppress.
In addition, a prince can never make himself secure when the people are his enemy, because there are so many of them; he can make himself secure aga...
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The worst that a prince can expect from a hostile people is to be abandoned by them; but with a hostile nobility, not only does he have to fear being aba...
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But when, cunningly and influenced by ambition, they refrain from committing themselves to you, this is a sign that they think more of themselves than of you. The prince should be on guard against them and fear them as if they were declared enemies, because they will always help to bring about his downfall in adverse times.
But one who becomes prince with the help of the nobility against the will of the common people must, before all else, seek to win the people’s support, which should be easy if he takes them under his protection.
Because men who are well treated by those from whom they expected harm are more obliged to their benefactor, the common people quickly become better disposed toward him than if he had become prince with their support.
I shall conclude by saying only that a prince must have the friendship of the common people. Otherwise, he will have no support in times of adversity.
When the prince who builds his foundations on the people is a man able to command and of spirit, is not bewildered by adversities, does not fail to make other preparations, and is a leader who keeps up the spirits of the populace through his courage and his institutions, he will never find himself deceived by the common people, and he will discover that he has laid his foundations well.
Therefore, a wise prince must think of a method by which his citizens will need the state and himself at all times and in every circumstance. Then they will always be loyal to him.
and it cannot seem easy to attack someone whose city is well fortified and who is not hated by his people.