David M de Céspedes

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Ann focused on improving her execution by doing what she had already been doing, just doing it more steadily. By consistently executing the critical few tasks and strategies that most supported her success, she was able to create a huge increase—and all of this without working longer hours.
David M de Céspedes
Focus on the things you currently do, just do them better and in a more focused way
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
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