The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

by Brian P. Moran

Execution is the single greatest market differentiator. Great companies and successful individuals execute better than their competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution. Effective execution will set you free.

The fact is every week counts! Every day counts! Every moment counts! We need to be conscious of the reality that execution happens daily and weekly, not monthly or quarterly.

The secret to living your life to its potential is to value the important stuff above your own comfort. Therefore, the critical first step to executing well is creating and maintaining a compelling vision of the future that you want even more than you desire your own short-term comfort, and then aligning your shorter term goals and plans, with that long-term vision.

At least periodically. (?) “Self-care” is a kind of a periodic return to short term comfort over long term plans.

Without a compelling vision, you will discover there is no reason to go through the pain of change.

Vision is the starting point of all high performance. You create things twice; first mentally, then physically.

Consistent action on the critical tasks needed to reach your goal is the key to getting what you want in life.

To use your weekly plan effectively, you will need to spend the first 15 or 20 minutes at the beginning of each week to review your progress from the past week and plan the upcoming one. In addition, the first five minutes of each day should be spent reviewing your weekly plan to plan that day’s activities.

An effective breakout block is at least three-hours long and spent on things other than work. It is time scheduled away from your business during normal business hours that you will use to refresh and reinvigorate your mind, so that when you return to work, you can engage with more focus and energy.

Learning to do the things you need to do, regardless of how you feel, is a core discipline for success.

Results are not the attainment of greatness, but simply confirmation of it. You become great long before the results show it. It happens in an instant, the moment you choose to do the things you need to do to be great.