The second difference with 12 week planning is that it is more focused. Most annual plans have too many objectives, which is one of the primary reasons execution fails. The reason most plans contain so much is because you’re planning for 12 months, laying out all the things you want to achieve over the next 365 days. It’s no wonder you become disillusioned and frustrated. You end up spread too thin and diffused—not a recipe for greatness.
