The 12 Week Year also forces you to confront your lack of execution. After all, how many bad weeks can you have in a 12 Week Year and still have a great year? Since you can’t afford to have more than one or two bad weeks, every day of the week automatically becomes more important. The 12 Week Year narrows your focus to the week and, more to the point, the day, which is where execution occurs. You no longer have the luxury of putting off the critical activities, imagining that there is plenty of time left in the year.
