The reality is that it is very difficult, if not impossible, to determine what your daily actions should be 11 or 12 months into the future. That is why annual plans are generally objective-based. With a 12 week plan, predictability is much greater. You can define, with a high degree of certainty, what actions you need to implement each week over the next 12 weeks. Twelve week plans are both numbers- and activity-based. They create a strong connection between the actions you take today and the results you want to achieve.
