In the 1960s Frederick Herzberg, an industrial psychologist, set out to determine what motivates people in the workplace. His extensive research identified the top two motivators as achievement and recognition. We contend that the only way to know if you are achieving is through measurement—that is, keeping score. A common misconception is that scoring damages self-esteem, but research indicates the opposite: Measurement builds self-esteem and confidence because it documents progress and achievement.
