Rory O Brien

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Physics tells us that for every action there is a reaction, so the good news is that every time you execute, you produce something—it may not be what you expected, but something will happen. This something is market feedback, and it’s impossible to effectively adjust your plan without it. Without knowing what tactics you executed, any changes you make will be based purely on guesswork.
The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
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