We all know intuitively that an ability to keep commitments is fundamental to effective execution and high performance, but many of us fall short of our commitments on a regular basis. It seems that when things get difficult, we find reasons why we can’t keep our promises and we shift our focus to other activities. Often our interest wanes when things get tough. It is important to understand that there is a difference between interest and commitment: When you’re interested in doing something, you do it only when circumstances permit, but when you’re committed to something, you accept no
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