buyan

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them X, can you give them what X equals to them? Failing that, can you show them examples of cases where getting X will not give them what they want?
buyan
tip - if the client wants x which can be experience or anything, see what x equals to them and see if you can give them the equal without x. like if x years of experience means get done quicker, we can ay what if the same candidate can get the job done quicker as well.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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