Keith Irby

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‘Did we get it right? If not, what would have to change?’ We realize that if someone else gets it ‘more right’—if they have an even better solution—then you will pick them. Knowing that, would you be willing to give us candid feedback on whether or not you could say with confidence, that at least one solution got it right?”
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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