Keith Irby

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First, in Opportunity, we developed an economic value of the business issues; let’s say it was $10 million a year. A six-month decision process could cost the client $5 million. The client is unlikely to save that much in a competitive bidding process. Second, as seen in Resources, there is a time by which clients want the results in place. Does the length of the decision process jeopardize this objective? If so, what creative options can the client pursue?
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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