Keith Irby

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“Never Do Something for Nothing” redirection: • Define success: What specifically is needed in the future to make a good decision, and what are their success criteria for those actions/information? • Verbally walk into the future: give them the ideal of what they want and ask, “Then what happens?” • If the End in Mind decision is not “what happens,” something is missing. What is it? • Clarify what needs to happen to get to a Yes or No—and No is okay.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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