When conducting research for companies in Scenario One, we want to learn the following: Context: What issues and trends are affecting the client’s industry? What are the clients key strategies and initiatives that affect everything it does? Issues: What business problems or results does the client have that are addressed by our solution? Evidence: What data and/or opinions suggest something needs to change? Impact: What are the probable financial and intangible consequences of the issues? Constraints: What has stopped or might stop the client from addressing the issues?
