Keith Irby

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Here are some helpful hints: 1. Give clients homework. Ask them to provide necessary information in advance. 2. Before a meeting, interview the people who will attend the meeting. Find out what will make the meeting a good use of their time. 3. Gain agreement on the End in Mind and key beliefs before the meeting (see Pre-positioning Meetings for Success on page 196).
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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