Keith Irby

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When we explore issues, evidence, impact, and context with the client, and mutually conclude that the impact is substantial, a fair question arises: What has stopped the client organization from resolving these issues on its own? What has been tried before and what stopped it from working? If something has stopped the client in the past, it is likely to do so again. We will both be better off discovering and removing the constraints.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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