Keith Irby

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We would be shocked if they did as good a job of resolving doubts, stalls, concerns, or objections, or of pushing against faulty or inaccurate thinking—particularly if they are working with organizational superiors. So why would consultants agree to have someone other than themselves present the solution? Often because clients say that is how they are going to do it, and consultants merely comply.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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