Keith Irby

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We are going to pursue only two lines of inquiry when we meet with the people we’re trying to see: we need to know the Opportunity from their perspective, and we need to know their criteria for making the decision. We are only asking for about thirty minutes with each of them, and, if necessary, we are willing to do it over the phone.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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