Opportunity 1. What are all the issues the solution is intended to address? Quick List 2. What lets you know it’s a problem? Problem Evidence 3. How much is this costing your organization? Problem Impact 4. How will we know we are successful? Results Evidence 5. What is the payoff if success is achieved? Results Impact 6. Who or what else is affected? Operational Context 7. What is the big picture? What is important to understand about your organization as a whole? Organizational Context 8. What has stopped your organization from resolving this in the past? What might stop your organization
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