Keith Irby

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Top professionals have the ability to “move off the solution.” They withhold offering a solution until they have intelligently explored the problems to be solved and/or the results to be achieved. They organize their questioning to get meaningful answers to critical assumptions. They do so in a way that is comfortable, conversational, and time-efficient. When done well, clients gain insight and understanding of their situation.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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