Keith Irby

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What are all of the issues the solution is intended to resolve? 2. What’s letting you know it’s a problem (problem evidence)? 3. What is the impact on the business (problem impact)? 4. How would you measure success (result evidence)? 5. What is the payoff if success is achieved (result impact)? 6. Who or what else is affected (operational context)? 7. What is the big picture (organizational context)? 8. What has stopped the organization from resolving this in the past (constraints)? 9. Did I get it right? Did I leave anything out (summarize)?
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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