Keith Irby

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highly effective pattern for resolving nonprice yellow lights. ACKNOWLEDGE: Demonstrate vocally and visually that you are slowing down for the yellow light. UNDERSTAND: Ask questions to understand the true nature of the client’s resistance and what the resolution would be. RESOLVE: Work to a mutual resolution of the genuine issues at hand.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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