Take some of the most difficult and/or frequent objections you encounter and find a metaphor that applies. You can research and select metaphors others have created or develop one of your own. Develop multiple metaphors and see how reactions to them differ. 2. Make storytelling a conscious competence; read some books and/or takes some courses; collect stories; practice your storytelling. 3. Explore experiential metaphors that people can see, do, hear, while you are with them. (For an example of a visual experiential metaphor, go to www.viscog.beckman.uiuc.edu/media/ig.html and watch the
...more
