If we’re thinking about installing wood floors in our house, for example, it will be natural to consider different types of wood flooring. If we’re really thinking out of the box, we might consider doing another home-improvement project instead. But truly distinct options—Use more rugs? Stain the existing floor and go to Hawaii on the savings? Forget the floors and buy a car?—are less likely to emerge, because they require greater swings of the spotlight.
