A 1993 study by Nutt, which analyzed 168 decisions26 in this laborious way, came to a stunning conclusion: Of the teams he studied, only 29% considered more than one alternative.fn2 By way of comparison, 30% of the teens in the Fischhoff study considered more than one alternative. According to Paul Nutt’s research, then, most organizations seem to be using the same decision process as a hormone-crazed teenager.
