Isaac Butterworth

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Instead of validating the specific needs they’re trying to fulfill, we can address and validate the more universal needs and motives underlying them. For example, if we can’t encourage a specific dream a person may have, we can certainly acknowledge the importance of having such dreams, and then attempt to move them in a more positive direction.
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
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