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The need for mental engagement is so fundamental that few give it much thought. But it’s always there, lurking just behind our awareness, looking for something to “lock onto.” This is why many of us are so easily distracted. Unless our current thoughts or activities are sufficiently engaging, the next best thing that comes along will pull us away. And since it’s through engagement that we experience and through experience that we are changed, those who engage us hold the keys to our hearts and minds, and from there, our actions. We do not see these people as manipulators. We see them as ...more
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
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