It is much the same with powerful persuasion. Its effects can be so sudden, so dramatic, so life altering, that we remain convinced there has to be something deeper, something more complex going on. More often than not, there isn’t. There is simply the correct application of very basic principles by people who appreciate their power. And since the rest of us dismiss these principles as being too basic and too obvious, we flounder in complexity and minutia that sound great on paper but fall flat in practice.
