In order to implement these new rules, the company first had to teach employees how to identify, how to report, and how to clean up environmental violations. Employees could not follow the new rules if they did not have the relevant knowledge and skill. Initially the motivation to follow the new rules was entirely extrinsic—you were punished if you did not do it correctly. But, as employees got more help and became more competent, they gradually internalized the requirements and increasingly asked for help in this area.
As Antanas Mockus speech on how you intwriorize a new rule from punishment avoidance to embarrassment avoidance to a value
