• What’s the ONE Thing I can do to make our product the best … ? • What’s the ONE Thing I can do to make us more profitable … ? • What’s the ONE Thing I can do to improve our customer experience … ? FOR MY FINANCES … • What’s the ONE Thing I can do to increase my net worth … ? • What’s the ONE Thing I can do to improve my investment cash flow … ? • What’s the ONE Thing I can do to eliminate my credit card debt … ?