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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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For copy to convince the consumer to buy the product, it must do three things: 1. Get attention. 2. Communicate. 3. Persuade.

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

by Robert W. Bly

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