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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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Many readers skim copy without reading it carefully, so an underline or highlight can be useful in calling out key words, phrases, paragraphs, and selling points.
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
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