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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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If it offers news or helpful information or promises a reward for reading the ad, the first impression will win the reader’s attention.

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

by Robert W. Bly

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